As the Imperial Valley continues to grapple with the challenges of a changing climate, a new initiative aims to bring a much-needed spark to the region's economy. The "110 in the Shade" project, a nod to the classic musical, seeks to harness the power of innovation and entrepreneurship to revitalize the area. With a focus on supporting local businesses and fostering a sense of community, this initiative promises to inject a much-needed jolt into the local economy, one that could have far-reaching benefits for residents and visitors alike. But what exactly does this project entail, and how will it impact the lives of those living in the Imperial Valley?


110 IN THE SHADE: In search of a jolt  Imperial Valley Press Online