Lincoln's Sales Slump: New Model Hopes to Revive Flagging Brand Lincoln, Ford's luxury division, has been struggling to regain momentum in the market, with sales plummeting since the discontinuation of the Corsair. The compact SUV was a key entry-point for the brand, offering an affordable option for buyers. However, its demise has left a significant gap in Lincoln's lineup. Now, the company is set to unveil a new model, which will be imported from China, sparking concerns about its potential impact on the brand's image. Despite this, the vehicle is expected to feature a hybrid powertrain, similar to the Nautilus, and will only be available in hybrid and all-wheel-drive configurations. With the luxury market becoming increasingly competitive, Lincoln's new model will face stiff competition, but its success could be crucial in reviving the brand's fortunes.
Much needed for Lincoln as their sales kept going down ever since they ended production of the Corsair as their more affordable vehicle. Yes, it will be imported from China like the Nautilus, but who cares anymore. It will also use the same hybrid powertrain as the Nautilus and will be hybrid and AWD only. submitted by /u/Repulsive-Club7866 [link] [comments]
