Luxury Watch Brand Sees Unprecedented Demand. Royce, the renowned Japanese luxury watch brand, has taken the global watch market by storm, claiming the second spot in global sales for 2025. The brand's exceptional craftsmanship and attention to detail have long been a hallmark of its success, but the latest figures suggest a significant surge in demand. As the world's affluent consumers continue to seek high-end timepieces, Royce's impressive performance is poised to cement its position as a leader in the industry.