US Car Market Takes a Hit: Hyundai and Kia Sales Plummet Amid Tariff and Affordability Fears. Despite a surge in hybrid sales, Hyundai and Kia's US sales have taken a significant downturn for the second consecutive month in April. The decline is largely attributed to the lingering impact of tariffs imposed on imported vehicles, as well as growing concerns over affordability, which have eroded consumer confidence in the market. As the automotive industry continues to navigate a tumultuous landscape, Hyundai and Kia's struggling sales figures raise questions about the long-term viability of their US market presence.
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.
