"Auto Industry Slows Down: Hyundai and Kia Sales Plummet in April. Despite a surge in demand for eco-friendly hybrid models, Hyundai and Kia's U.S. sales have taken a hit for the second consecutive month, with April's numbers painting a bleak picture for the industry. The decline is largely attributed to the lingering effects of tariffs imposed on imported vehicles, which have increased costs for consumers and made the cars less affordable. As the market continues to navigate these challenges, it remains to be seen how the Korean automakers will adapt to the shifting landscape and regain momentum."
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.