"South Korean automaker Hyundai and its subsidiary Kia have reported a decline in U.S. sales for the second consecutive month in April, a trend that suggests the industry may be feeling the pinch of escalating tariffs and affordability concerns. Despite a strong performance from their hybrid models, which have been gaining popularity in recent years, the companies' overall sales numbers took a hit, indicating that higher costs and decreased consumer purchasing power are taking their toll on the market. The decline in sales comes as the U.S. auto industry grapples with the ongoing impact of tariffs imposed by the Biden administration and rising interest rates, which have made it more expensive for consumers to purchase new vehicles. With many analysts predicting a continued slowdown in the auto market, Hyundai and Kia's sales figures will be closely watched in the coming months."
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.
