"Slowing Down: Hyundai and Kia Sales Hit the Brakes in April. Despite a surge in hybrid sales, the Hyundai and Kia brands have seen their U.S. sales decline for the second consecutive month in April. The decline is attributed to the ongoing impact of tariffs and affordability pressures, which have made it increasingly difficult for consumers to purchase new vehicles. As the automotive market continues to navigate the challenges of rising costs and shifting consumer preferences, it remains to be seen whether Hyundai and Kia can regain momentum in the coming months."
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.
