Jaguar Land Rover (JLR) has appointed a new CEO for its North American operations, tasked with turning around the company's fortunes in the region. The new executive faces a daunting set of challenges, including the daunting task of relaunching the Jaguar brand, which has struggled to gain traction in the US market. With a goal of tripling U.S. sales, the new CEO must navigate the complex landscape of tariffs and trade policy, which have had a significant impact on the company's bottom line. Additionally, the new leader will be responsible for launching electric versions of the iconic Range Rover, while also improving the quality ratings of Land Rover vehicles, which have been a point of contention for consumers.
The new JLR North America CEO must relaunch Jaguar, triple U.S. sales, manage tariffs and trade policy, launch Range Rover EVs, and improve Land Rover's quality ratings.
