Japanese automakers are in for a surprise as a new electric vehicle (EV) brand, backed by five major companies, is set to disrupt the country's thriving mini car market. The new brand, which has not yet been named, aims to capitalize on Japan's affinity for affordable and fuel-efficient vehicles by offering a range of compact, eco-friendly cars that are priced competitively. With its significant industry backing, the new brand is expected to shake up the status quo and challenge the dominance of long-established players like Toyota, Honda, and Nissan. As the Japanese market continues to grapple with the shift towards electric vehicles, this new entrant is poised to make a significant impact.


A new EV brand backed by 5 companies wants to shake up Japan’s cheap mini car market  Electrek