Honda is set to shake up the luxury SUV market with the upcoming launch of its new flagship model, reportedly scheduled to enter production in September 2029 at a plant in Alabama. The vehicle, positioned above the midsize MDX, promises to offer a premium driving experience and compete directly with established luxury brands. Details about the new model are scarce, but industry insiders suggest it will boast advanced features and a more opulent interior, positioning Honda to challenge the likes of Audi and BMW in the highly competitive SUV market. As the Japanese automaker continues to expand its offerings, fans and critics alike will be eagerly awaiting the unveiling of this highly anticipated vehicle.


The vehicle, positioned above the midsize MDX, is scheduled to enter production in September 2029 at a plant in Alabama, people with knowledge of Honda’s production plans told Automotive News.