Alpine, a luxury performance carmaker, has unveiled its highly anticipated electric A110, with CEO Philippe Krief emphasizing an unwavering commitment to perfection in its design and execution. The new model marks the brand’s full transition to electric vehicles, blending high-performance engineering with the heritage of its iconic roadster lineage. Krief highlights the challenges of balancing cutting-edge technology with the emotional appeal of Alpine’s signature driving experience. Industry observers will watch closely as the brand sets ambitious benchmarks for electric sports cars.
Alpine CEO Philippe Krief on new, electric A110: ‘It has to be perfect’ Automotive News
