"Honda Shakes Up Sales Leadership: Longtime Executive Takes the Helm. In a strategic move, Honda has appointed Luis Guerra, the current Central Region sales director, as the new head of Honda brand sales. Guerra brings years of experience and knowledge to the role, and his promotion is seen as a key step in driving sales growth for the iconic Japanese automaker. Meanwhile, Jessika Laudermilk, the outgoing sales leader, will be taking on a new challenge as she transitions to a leadership position at Acura, Honda's luxury vehicle division."
Luis Guerra, the Central Region sales director, will head Honda brand sales as Jessika Laudermilk moves to Acura.
