"Honda Shakeup: Longtime Sales Director Takes the Helm. In a move that signals a shift in the Japanese automaker's sales strategy, Luis Guerra, the current Central Region sales director, is set to take on the key role of Honda brand sales director. Guerra's promotion comes as Jessika Laudermilk, previously leading Honda sales, makes a move to Acura, Honda's luxury vehicle division. As Guerra assumes his new position, industry insiders will be watching to see how his leadership will impact Honda's sales performance and market share in the highly competitive automotive landscape."
Luis Guerra, the Central Region sales director, will head Honda brand sales as Jessika Laudermilk moves to Acura.
