Apple is reviving its long-held ambitions in the automotive sector with a major deal that will see the tech giant partner with Ford to develop in-car software. The partnership, revealed in a report by the Financial Times, marks a significant shift in Apple's strategy, which had previously seen the company abandon its plans to develop a fully-fledged electric vehicle. Instead, Apple will focus on creating software that integrates seamlessly with Ford's vehicles, enabling drivers to access a range of features and services on the go. The move is seen as a major coup for Apple, which has been seeking to expand its presence in the rapidly growing market for connected cars.


Apple revives automotive ambitions with Ford deal for in-car software  Financial Times