Sales of Cadillac vehicles in the U.S. have dropped sharply in the first half of this year, raising concerns among dealers about further customer losses to competing brands. The decline comes as the automaker awaits the arrival of refreshed and redesigned gasoline-powered models set to launch in the coming years. Industry observers suggest the gap in offerings may be contributing to the brand’s struggling performance. With no major new models on the horizon until 2027 and 2028, dealers are bracing for continued challenges in retaining buyers.
Cadillac U.S. sales fell 22 percent in the first half of 2026. Dealers worry about losing more customers to rivals until revived and redesigned gasoline models arrive in 2027 and 2028.
