Cadillac’s U.S. sales have dropped sharply in the first half of this year, raising concerns among dealers that customer losses to competitors could worsen before new gasoline-powered models hit showrooms in the coming years. The brand’s slump comes as it transitions away from its electric-only strategy, with key redesigned vehicles still on the horizon. Industry observers are watching closely to see whether the shift in direction will be enough to regain momentum. Dealers fear further erosion of market share until the refreshed lineup arrives.
Cadillac U.S. sales fell 22 percent in the first half of 2026. Dealers worry about losing more customers to rivals until revived and redesigned gasoline models arrive in 2027 and 2028.
