Audi's Design Shift: The Rise of a More Reserved Luxury Aesthetic In a move that's being closely watched by the automotive industry, Audi is rethinking its design approach with the introduction of the new Q9. Gone are the days of sleek, black surfaces that dominated the brand's previous models. The Q9's more subdued aesthetic marks a significant departure from Audi's typical luxurious sheen, instead opting for a more understated look. With this shift, Audi is signaling a change in the way it approaches luxury design, one that prioritizes elegance over opulence. What implications will this have for the brand's future models, and will other luxury carmakers follow suit?
Although it's not entirely gone, the new Audi Q9 mostly does away with shiny black surfaces.
