Audi is making a significant shift in its lineup, opting to discontinue its most affordable models in an effort to focus on pricier electric vehicles (EVs). The decision marks a major departure for the German automaker, which has traditionally offered a range of options to cater to different budgets. As the world continues to transition towards electrification, Audi is choosing to prioritize its high-end EVs, which are expected to drive growth and profitability in the long term. However, this move may leave some consumers feeling priced out of the Audi brand, at least for the foreseeable future.
Audi Kills Off Its Cheapest Cars to Make Room for Pricier EVs Autoblog