German automaker Audi is taking an unconventional approach to electric vehicle design by incorporating elements that mimic the sensory experience of traditional combustion engines. The brand plans to introduce turbo lag, engine-like smells, and even simulated exhaust sparks to make its EVs feel more familiar and engaging to drivers accustomed to internal combustion vehicles. This strategy aims to bridge the gap between the quiet, smooth operation of electric powertrains and the more tactile feedback drivers expect from conventional cars. The move reflects a broader industry trend as automakers seek to retain enthusiast appeal while transitioning to electrification.
Audi Wants Its EVs to Feel Less Electric With Turbo Lag, Smells and Sparks MotorBiscuit
