Michigan-based startup, struggling to keep up with demand, had a major problem on its hands: a 130-day manufacturing lead time that threatened to sink its business. The lengthy wait for boat propellers was not only frustrating for customers, but it also put the company at a significant disadvantage in a competitive market. However, a surprise partnership with Ford Motor Co. has breathed new life into the business, as the automaker's expertise and resources have helped the startup drastically reduce its production time. The question on everyone's mind is: how did a Detroit boat propeller business and a giant automaker become unlikely partners, and what does this mean for the future of the industry?
A Detroit boat propeller business was drowning in a 130-day manufacturing lead time — until Ford Motor Co. became the startup’s supplier.
