Automakers Face a Perfect Storm of Affordability Crisis The automotive industry is grappling with a pressing issue that threatens to upend its very foundation: affordability. As consumers struggle to make ends meet, car manufacturers are facing a daunting challenge in keeping their vehicles within budget. In a revealing conversation, Automotive News Senior Editor Dan Shine delves into the complexities of the affordability crisis with Executive Analyst Erin Keating, shedding light on the root causes and potential solutions. From rising production costs to shifting consumer preferences, Keating's insights offer a candid look at the industry's most pressing concern. Will manufacturers find a way to make their vehicles more affordable, or will the affordability crisis continue to drive consumers away?
Automotive News Senior Editor Dan Shine spoke with Executive Analyst Erin Keating to unpack one of the industry's biggest challenges: affordability.
