Industry insiders are sounding the alarm on a growing crisis that threatens to upend the automotive landscape: affordability. As new car prices continue to soar, manufacturers and analysts are grappling with the consequences of a perfect storm that's pricing out would-be buyers and denting demand. In a candid conversation with Automotive News Senior Editor Dan Shine, Executive Analyst Erin Keating delves into the root causes of this affordability crisis, from escalating production costs to shifting consumer preferences. Will the industry find a way to make cars more accessible to the masses, or will affordability continue to be a major hurdle to overcome?
Automotive News Senior Editor Dan Shine spoke with Executive Analyst Erin Keating to unpack one of the industry's biggest challenges: affordability.
