Affordability Crisis Hits the Automotive Industry: Experts Weigh In As the global automotive market continues to grapple with supply chain disruptions, inflation, and shifting consumer preferences, affordability has emerged as one of the biggest challenges facing the industry. In a recent conversation, Automotive News Senior Editor Dan Shine sat down with Executive Analyst Erin Keating to delve into the complexities of this pressing issue. With new vehicle prices reaching record highs and consumer budgets stretched thin, manufacturers are under pressure to find innovative solutions to make their products more accessible to a wider range of buyers. Will the industry's response be enough to bridge the affordability gap, or will consumers continue to be priced out of the market?
Automotive News Senior Editor Dan Shine spoke with Executive Analyst Erin Keating to unpack one of the industry's biggest challenges: affordability.