Toyota has dealt a blow to electric vehicle (EV) enthusiasts, announcing a rollback of discounts on its popular EV models. The Japanese automaker had been offering significant incentives to buyers, but it appears those perks are coming to an end. With the rollback, prices for EVs like the bZ4X and the RAV4 Prime are set to increase, making them less competitive in the market. As the EV sector continues to heat up, Toyota's decision may have significant implications for consumers looking to make the switch to electric.


Bad News For EV Buyers: Toyota Rolls Back Discounts  CarsDirect