Ferrari’s upcoming electric vehicle, the Luce, has been influenced by a design collaboration with a luxury brand known for its minimalist aesthetic, according to the company’s CEO. The inspiration reportedly stems from a playful remark made by a prominent tech entrepreneur about the brand’s signature sleekness. While Ferrari has maintained its signature sporty identity, the Luce’s exterior has adopted a more understated, modern approach. Industry observers note this shift could signal a broader trend in high-performance electric vehicles prioritizing sophistication over aggressive styling.
Bezos quip, Ive design shaped Ferrari's Luce EV, Elkann says Reuters
