In a move that will likely send shockwaves through the electric vehicle (EV) community, BMW is reportedly discontinuing production of its popular iX model. The iX, which was first introduced in 2021 as a luxury electric SUV, has been a key player in the brand's push towards electrification. Despite its initial promise, the iX has faced stiff competition from other EVs on the market, including those from Tesla and Audi. With the iX's discontinuation, BMW will be looking to focus on other models in its lineup, potentially signaling a shift in the brand's EV strategy.
