BMW has revised its growth forecast for China downward for the second time since June, signaling deeper challenges in the world’s largest automotive market. The move comes amid an intensified restructuring effort aimed at improving efficiency and adapting to shifting consumer demand. Industry analysts suggest the company is grappling with slower-than-expected sales and intensifying competition in a market where electric vehicle adoption is accelerating. The latest adjustment reflects broader concerns about profitability in China, where BMW has been investing heavily in production and technology upgrades.
BMW lowers outlook a second time since June on China, restructuring push Automotive News
