BMW is reportedly discontinuing the i4 Gran Coupe, a sleek electric sedan that has struggled to find a foothold in a crowded market. The decision follows a sharp drop in sales and a shift in the company’s strategy toward more affordable, mass‑produced electric models. However, the i4 nameplate is likely to survive, as the brand plans to reintroduce a new, more competitive version that could better align with consumer demand and the growing electric vehicle landscape. The move highlights BMW’s broader push to streamline its EV lineup while keeping the i4 legacy alive.
BMW may be pulling the plug on the i4 Gran Coupe, but the nameplate won't be gone for long.
