BMW's decision to discontinue the electric iX in the Canadian and US markets has left fans and environmentally-conscious consumers alike wondering what's behind the move. The iX, a flagship electric SUV, was touted as a game-changer in the luxury electric vehicle segment, boasting impressive range and performance. Despite its promising start, it appears the model failed to gain significant traction, sparking questions about the viability of BMW's electric strategy in North America. As the global shift towards electric vehicles continues to gain momentum, this move by BMW raises concerns about the company's commitment to the Canadian and US markets.
BMW's electric iX is being discontinued in Canada, U.S. driving.ca
