BMW's Luxury Flagship Gets a Refresh: The 2024 7 Series Arrives with a Surprising Price Tag. In a move that may raise eyebrows among luxury car enthusiasts, BMW has announced that the updated 7 Series is set to hit the market with a surprisingly modest price increase. Starting at $101,350 for the rear-wheel-drive 740 model, just $500 more than its predecessor, the 2024 7 Series promises to deliver the same opulent experience that has come to define the BMW brand. With its sleek design, advanced technology, and exceptional driving dynamics, the 7 Series is poised to remain a top contender in the high-end sedan market. But will the new model's price tag be enough to justify the upgrade for existing owners, or will it attract new buyers looking for a luxurious driving experience without breaking the bank?


The updated 7 Series is only $500 more than before, starting at $101,350 for the rear-wheel-drive 740 model.