Automotive giant BMW is pushing back against the trend of dwindling sedan sales, announcing that it has no plans to discontinue its lineup of sedans. As rival manufacturers such as Ford and General Motors scale back their sedan offerings, BMW is doubling down on its commitment to the traditional body style. The move comes at a time when many in the industry are predicting a shift towards more SUV and crossover models, but BMW remains bullish on the appeal of its sedans, citing a loyal customer base and a desire to maintain a diverse product lineup. With the sedan market expected to continue its decline, BMW's stance will be closely watched by industry observers.
BMW says it has no intention of dropping sedans, even as some rivals cut back CNBC