BMW is considering a drastic measure to encourage plug-in hybrid owners to actually use the electric side of their vehicles: cutting their power. The German automaker is reportedly weighing the option of limiting the performance of plug-in hybrids that never get charged, effectively rendering them less useful on the road. This move would be a major shift in the company's strategy, as it would essentially penalize owners who fail to take advantage of the electric capabilities of their vehicles. The decision is likely to be met with controversy, as it raises questions about the role of government incentives and consumer behavior in driving the adoption of electric vehicles.


BMW Weighs Power Cut If Plug-In Hybrid Owners Never Plug In  bmwblog