Bugatti’s CEO suggests the brand’s future may prioritize craftsmanship and mechanical engineering over cutting-edge technology, drawing a parallel with high-end watchmaking. The executive argues that ultra-luxury buyers increasingly value traditional expertise and artisanal detail in their purchases. This shift could redefine how automakers balance innovation with heritage appeal in the premium market. The commentary highlights a growing trend where exclusivity and skill take precedence over digital advancements.
Bugatti CEO Says Cars Could Become Like Luxury Watches, With the Rich Choosing Mechanics Over Tech Yahoo Autos
