"Bugatti Unveils 'Fly Bug,' a Masterpiece of Customization: Behind the Scenes of a $30 Million Dream Car. In a testament to its commitment to craftsmanship and exclusivity, Bugatti has unveiled the 'Fly Bug,' a bespoke masterpiece created in collaboration with a long-time collector. This extraordinary vehicle is the epitome of the French luxury brand's Sur Mesure program, which allows discerning clients to tailor their Bugatti experience to their unique tastes and preferences. With its intricate design and unparalleled attention to detail, the 'Fly Bug' is a true marvel of automotive engineering, showcasing the very best of Bugatti's innovative spirit and dedication to creating truly one-of-a-kind vehicles."
Developed with a long-time collector, the 'Fly Bug' showcases Bugatti’s Sur Mesure program at its most intricate.