China's largest electric vehicle manufacturer, BYD, is reportedly planning to bolster its sales team in Europe as it prepares to launch its luxury electric car line. According to sources, BYD is eyeing experienced hires from luxury brands like Porsche to drive growth in the highly competitive European market. BYD's move comes as the company seeks to expand its presence in the European luxury electric vehicle segment, where it faces stiff competition from established players like Tesla and Volkswagen. With its new luxury line, BYD aims to tap into the growing demand for premium electric vehicles in Europe.
BYD Eyes More Porsche Hires for Luxury Line’s Europe Sales Push Bloomberg.com
