A luxury automaker is reportedly preparing to establish its own financing division in Europe, marking a strategic move to directly compete with established rivals. By cutting out intermediaries, the brand could provide more attractive lease terms, potentially shaking up the market dominated by BMW and Mercedes. Industry observers suggest this could intensify pricing pressure and force competitors to adjust their own financial offerings. The development signals a broader push by the automaker to strengthen its foothold in the region through expanded customer incentives.
The premium brand may launch its own European financing arm as soon as next year, aiming to offer more competitive leases and challenge BMW and Mercedes.
