A major luxury automaker is reportedly preparing to establish its own financing division in Europe within the coming year, signaling a bold move to directly compete with established rivals like BMW and Mercedes-Benz. By cutting out intermediaries and offering more aggressive lease terms, the brand could reshape the high-end automotive market, potentially drawing customers away from competitors who rely on third-party financial services. Industry analysts suggest this strategy could intensify price wars and force other manufacturers to adjust their own leasing programs. The development marks a significant shift in how premium brands approach customer acquisition and market dominance.
The premium brand may launch its own European financing arm as soon as next year, aiming to offer more competitive leases and challenge BMW and Mercedes.
