A major luxury automaker is reportedly preparing to enter the European car financing market, potentially as early as next year, to strengthen its competitive edge. The move would allow the brand to directly offer leasing options, a strategy currently dominated by rivals like BMW and Mercedes. By cutting out intermediaries, the company could provide more attractive terms to customers, intensifying pressure on established players. Industry analysts suggest this could reshape the high-end leasing landscape across the continent.
The premium brand may launch its own European financing arm as soon as next year, aiming to offer more competitive leases and challenge BMW and Mercedes.
