"BYD Seeks Overseas Salvation Amid China's Worsening Car Market. As the Chinese domestic car market continues to struggle with a protracted price war, Chinese automaker BYD is turning its attention to the global stage in a bid to shore up its sales and protect profits. With domestic sales sliding, BYD is banking on its growing presence in international markets, particularly in countries such as Europe and Southeast Asia, to offset the decline. As the company expands its reach, it will be interesting to see how BYD navigates the competitive global market and whether its strategy pays off."
With a protracted price war in the Chinese domestic car market causing domestic sales to slide, overseas expansion can shore up BYD’s overall sales as well as protect profits.