"Rebel with a Cause: Young Entrepreneur Challenges Harley-Davidson Stereotype. Adam Kostanowicz, a determined entrepreneur from Mississauga, Ontario, has been on a mission to shake off the image of Harley-Davidson motorcycles as being strictly for older generations. For the past three years, Kostanowicz has been working tirelessly to convince younger customers that the iconic American brand has much more to offer than just nostalgia and a dated reputation. With a passion for motorcycles and a keen understanding of the market, Kostanowicz is set to challenge the status quo and prove that Harley-Davidson can be cool, even for the youngest of riders."
Adam Kostanowicz, of Mississauga, Ont., spent the past three years trying to convince younger customers that Harley-Davidson wasn't just for old guys.
