"Revving Up a New Generation: Meet the Young Entrepreneur Behind Harley-Davidson's Youth Revival In a bid to shake off its image as a relic of the past, Harley-Davidson has been working to attract a younger demographic. At the forefront of this effort is Adam Kostanowicz, a determined entrepreneur from Mississauga, Ontario, who spent the past three years trying to convince younger customers that the iconic motorcycle brand wasn't just for old guys. With a passion for motorcycles and a keen understanding of the younger generation's preferences, Kostanowicz has been instrumental in helping Harley-Davidson tap into the growing market of young enthusiasts. But what drove him to take on this challenge, and what does the future hold for this unlikely brand makeover?"
Adam Kostanowicz, of Mississauga, Ont., spent the past three years trying to convince younger customers that Harley-Davidson wasn't just for old guys.
