California Auto Dealers Launch Incentive Program to Boost Electric Vehicle Adoption. In a bid to accelerate the transition to electric vehicles, the California New Car Dealers Association has introduced the MyFirstEV program, offering a $3,500 incentive to first-time electric vehicle buyers. The initiative aims to make EVs more accessible and affordable for consumers, particularly in low- and moderate-income communities. By providing a financial boost, the program hopes to encourage more Californians to switch to cleaner, environmentally friendly transportation options.


California, auto dealers create EV incentive worth $3,500 in MyFirstEV program  The Business Journals