Canadians warm to EVs, including brands from China, as fuel costs, affordability move needle

"Electric Vehicle Sentiment in Canada Finally Shifts: Study Reveals Long-Awaited Boost in Consumer Interest After four years of stagnant interest, a new study by J.D. Power Canada has found that consumer sentiment towards electric vehicles (EVs) in Canada is on the rise. The 2026 Canada Electric Vehicle Consideration Study reveals a significant gain in consumer consideration of EVs, a trend that has been elusive in recent years. The shift in sentiment is likely driven by improvements in EV technology, increasing range and charging infrastructure, and growing government incentives for eco-friendly vehicles. As the Canadian market continues to evolve, this newfound interest in EVs could signal a major turning point for the industry, with potential long-term implications for the environment and the automotive sector as a whole."

Consumer EV sentiment in Canada gained ground for the first time in four years, according to J.D. Power Canada's 2026 Canada Electric Vehicle Consideration Study.