China's automotive landscape is undergoing a seismic shift, with domestic carmakers facing unprecedented pressure to export or risk stagnation. A stark illustration of this trend can be seen in the fortunes of Volkswagen, the German giant that has long dominated China's lucrative market. Despite initial reservations, Volkswagen has successfully adapted to the new export-oriented reality, and its success story holds valuable lessons for local competitors. As Chinese carmakers struggle to maintain their market share, Volkswagen's transformation serves as a compelling example of how to thrive in a rapidly changing industry.
Carmakers in China once prized domestic sales — now they export or suffer, and Volkswagen shows why Automotive News
