Carvana’s expansion into physical dealerships through seven Stellantis stores is sparking debate among automakers and industry experts, as the online retailer shifts its focus to in-person sales while maintaining its lean, technology-driven model. The move blends Carvana’s signature low-overhead approach—featuring fewer staff, AI-powered automation, and home delivery—with traditional showroom experiences, raising questions about how it will compete with established dealers. Analysts are closely watching whether this hybrid strategy can sustain efficiency while meeting consumer demand for both digital convenience and hands-on shopping. The experiment could reshape the auto retail landscape if it proves viable.
Carvana's seven Stellantis stores are drawing close attention from dealers and analysts as the digital retailer's new-vehicle strategy, with fewer staff, AI-driven automation and home delivery, comes ...