Carvana’s expansion into physical dealerships through seven Stellantis stores is sparking debate among industry observers, as the online retailer pushes a bold new model blending minimal staffing, AI-powered automation, and direct-to-consumer home delivery. Unlike traditional showrooms, these locations prioritize efficiency over in-person service, raising questions about whether the approach can sustain customer trust while cutting costs. Analysts are closely watching how this strategy performs against the backdrop of shifting consumer expectations in the auto retail space. The experiment could redefine the future of car sales—or expose vulnerabilities in a high-touch industry.
Carvana's seven Stellantis stores are drawing close attention from dealers and analysts as the digital retailer's new-vehicle strategy, with fewer staff, AI-driven automation and home delivery, comes ...