Saudi Arabia’s Crown Prince has been directly involved in pushing the design and development of new electric vehicles under the Ceer brand, according to the company’s CEO. The executive highlighted the prince’s hands-on approach in shaping the project, emphasizing a strong focus on innovation and performance. Insights into the leadership’s influence suggest a strategic push to position Saudi Arabia as a key player in the global EV market. Details on the design process and technological priorities are expected to offer a closer look at the kingdom’s ambitions in automotive manufacturing.
Ceer CEO: Crown Prince pushed team hard on design of new Saudi EVs Arab News
