Chinese electric vehicle brand Aito is set to enter the European market in late 2027, introducing premium-priced SUV models that include both fully electric and range-extended hybrid options. The move positions the brand as a direct competitor to established German automakers by aligning its pricing strategy with theirs. As part of its expansion, the company’s parent firm, Seres Group, is actively engaging with potential dealer networks across the continent. The launch marks a significant step in Aito’s global ambitions, targeting high-end buyers with technology-driven vehicles.
Chinese premium brand Aito plans a fall 2027 European launch with full-electric and range-extended SUVs, priced to match German rivals, as parent Seres Group begins courting dealer groups.
