Xiaomi is expanding its automotive ambitions in Europe by teaming up with veteran dealer networks such as Emil Frey and Penske Automotive to establish a robust sales infrastructure in Germany. The partnership aims to leverage the dealers’ local expertise and distribution channels, positioning Xiaomi to compete more effectively against established German manufacturers. Since launching its first cars in China, Xiaomi has sold 700,000 vehicles, a milestone that underscores its growing presence in the global EV market and signals a serious push into the European market. The collaboration could accelerate Xiaomi’s plans to offer affordable, technology‑rich vehicles to German consumers while tapping into the country’s strong automotive ecosystem.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
