Xiaomi is expanding its automotive ambitions into Germany by teaming up with well‑known dealer networks such as Emil Frey and Penske Automotive. The partnership aims to establish a robust sales and service infrastructure for Xiaomi’s electric vehicles, which have already sold 700,000 units in China since the brand’s launch. By leveraging the expertise of these seasoned dealers, Xiaomi hopes to accelerate its market penetration and offer local customers reliable after‑sales support, while also navigating the regulatory and competitive challenges of the European automotive landscape.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
